PRIVATE UNIVERSITY OF COMPUTER SCIENCE AND MANAGEMENT IN TUNISIA

Bachelor's degree in Marketing

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espima business school

Why do a Bachelor's degree in Marketing at ebs?

The Bachelor's degree in Marketing at EBS lasts 3 years and focuses on business, communication, management and advertising, training marketing professionals with qualities that are particularly appreciated by recruiters.

Marketing is a particularly promising field, and our Bachelor's degree offers several Master's specializations: Digital Marketing, International Business, Digital Transformation and CRM, Sales Management, E-commerce, etc.

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OUR BROCHURES

Bachelor in Marketing

Course duration

3 years

Level Prerequisites

Bin

Start date

September

Languages

French / English

THE GOALS

Espima Business School's Bachelor's degree in Marketing aims to train students to master the marketing of products and services.
The aim of this course is to develop basic marketing skills as well as cross-disciplinary business management skills. It also enables students to acquire knowledge in several areas of the marketing function: market research, communication, advertising, retailing, sales, etc.

OUTLOOK

Graduates of a Bachelor's degree in Marketing have a choice of three career paths
career opportunities :
- Pursue a Master's degree in one of the two EBS Masters in Digital Marketing or Digital Transformation and CRM.
- Pursue BAC+5 studies abroad with one of our university partners in France or Canada.
- Enter the job market directly.
-Students with a focus on professional integration can look forward to a wide range of careers in the marketing, sales and communications sectors.

 

THE PROFESSIONS OF THE FUTURE

  •  Sales Manager
  • Marketing project manager.
  • Marketing research manager.
  • Development Manager.
  • Business manager.
  • Sales Manager.

Management principles
- Microeconomics
- Mathematics I: Analysis
- Financial Accounting I and II
- Macroeconomics
- Introduction to the law

- Descriptive statistics and probability
- Mathematics II: Algebra
- English
- C2I
- Communication techniques
- Personal development

- Management
- HRM
- Monetary economics
- Inductive statistics
- Business law
- Marketing
- Finance
- Production management
- Management accounting

- English
- Entrepreneurial culture
- Developing professional networks
- Introduction to ERP
- Lecture and reading
- Public speaking
- Business ethics

- Consumer behavior analysis
- Marketing communication
- Sales force management and negotiation
- Commercial research
- Marketing planning
- Point of sale management
- International marketing
- Marketing data analysis
- Digital marketing
- CRM

- English
- Starting a business
- IT
- Business game
- Business plan and job search workshops
- Personal project
- Personal development

Internships 

Certifications

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Licenses

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Masters

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INTERNATIONAL COURSE

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ESPIMA Business School is a private IT and management university in Tunisia, founded in 2013 and approved by the Ministry of Higher Education and Scientific Research-Agreement N°2013/02.

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Contact us

Address

  • 10 Rue Socrate
  • Z.I Kheireddine
  • Le Kram (2015)
  • Tunis - Tunisia 

Opening hours

  • 08:00 - 17:00

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