PRIVATE UNIVERSITY OF COMPUTER SCIENCE AND MANAGEMENT IN TUNISIA

Bachelor's degree in Marketing

espima business school

Why Pursue a Bachelor's Degree in Marketing at EBS?

The Bachelor's degree in Marketing at Espima Business School spans three years and emphasizes business, communication, management, and advertising, equipping students with the skills and qualities highly valued by recruiters.

Marketing is a dynamic and promising field, and our program paves the way for several Master's specializations, including Digital Marketing, International Business, Digital Transformation and CRM, Sales Management, E-commerce, and more.

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OUR BROCHURES

Bachelor in Marketing

scholarship Bachelor's degree in Marketing

Course duration

3 years

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Level Prerequisites

Bin

WhatsApp-Image-2022-09-10-at-17.57.39 Degree in Marketing

Start date

September

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Languages

French / English

THE GOALS

The Bachelor's degree in Marketing at Espima Business School aims to train students in mastering the marketing of products and services. This program develops foundational marketing expertise alongside cross-disciplinary business management skills.
Students will gain knowledge in various aspects of the marketing function, including market research, communication, advertising, retailing, and sales, preparing them for versatile roles in the field.

OUTLOOK

Graduates with a Bachelor's degree in Marketing have three main career paths to choose from:
career opportunities :
- Pursue a Master's degree: Enroll in one of the two EBS Master's programs—Digital Marketing or Digital Transformation and CRM.
- Continue with Bac+5 studies abroad: Study with one of our university partners in France or Canada.
- Enter the job market: Start a career directly after graduation.
- Students focused on professional integration can look forward to a wide array of opportunities in the marketing, sales, and communications sectors.

 

Career Opportunities

  •  Sales Manager.
  • Marketing Project Manager.
  • Marketing Research Manager.
  • Development Manager.
  • Business Manager.
  • Sales Manager.

Management principles
- Microeconomics
- Mathematics I: Analysis
- Financial Accounting I and II
- Macroeconomics
- Introduction to the law

- Descriptive statistics and probability
- Mathematics II: Algebra
- English
- C2I
- Communication techniques
- Personal development

- Management
- HRM
- Monetary economics
- Inductive statistics
- Business law
- Marketing
- Finance
- Production management
- Management accounting

- English
- Entrepreneurial culture
- Developing professional networks
- Introduction to ERP
- Lecture and reading
- Public speaking
- Business ethics

- Consumer behavior analysis
- Marketing communication
- Sales force management and negotiation
- Commercial research
- Marketing planning
- Point of sale management
- International marketing
- Marketing data analysis
- Digital marketing
- CRM

- English
- Starting a business
- IT
- Business game
- Business plan and job search workshops
- Personal project
- Personal development

Would you be interested in :

Licenses

Discover the list of our licenses

Masters

Discover the list of our Masters

INTERNATIONAL COURSE

Discover our international partnerships

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