PRIVATE UNIVERSITY OF COMPUTER SCIENCE AND MANAGEMENT IN TUNISIA

Master in Digital Transformation and CRM

Join our Master's program to enhance your sense of innovation and tackle

the challenges of digital transformation with confidence!

espima business school

Why do a Master's degree in Digital Transformation and CRM at ebs?

Recent profound changes in the economy, accentuated by the tremendous development of digital applications and networks, are overturning all our management schemes and organizational strategies. New business models, customer acquisition and loyalty, multi-channel commerce, digitalized human relations...

This Digital Transformation and CRM Master's degree is the perfect response to these requirements, training innovative, responsive digital transition experts who master both the technical and managerial aspects of their profession, and have a comprehensive vision of multi-channel development.

admitted-01 Master in Digital Transformation and CRM
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OUR BROCHURES

THE GOALS

The Master in Digital Transformation and CRM at Espima Business School equips students to:
- Become experts in digital transformation and digital marketing.
- Manage digital projects by coordinating all relevant teams.
- Successfully lead organizational change within a company.
- Design and implement innovative digital strategies.
- Develop sustainable e-business solutions.

PERSPECTIVES

Upon completing the Master's program, students will acquire:
- Proficiency in the most suitable customer relationship management (CRM) tools for both offline and online contexts.
- Advanced project management and digital transformation skills.

- In-depth knowledge of customer relationship management.
- Professional expertise in digital marketing and data analytics.

Career Opportunities

  • Digital Project Manager.
  • Consultant in Digital Transformation.
  • CRM Project Manager.
  • Customer Relations Manager.
  • Social Media Manager.
  • Digital Entrepreneur.
  • Web Analyst.

Master in DIGITAL TRANSFORMATION AND CRM :

Scholarship Master in Digital Transformation and CRM

Duration

2 years

up-arrow Master in Digital Transformation and CRM

Level Prerequisites

Minimum 3 years' higher education

WhatsApp-Image-2022-09-10-at-17.57.39 Master in Digital Transformation and CRM

Start date

September

up-arrow Master in Digital Transformation and CRM

Language

French

SEMESTER 1
Customer experience management and design thinking
Initiation Sage-CRM
CRM and E-CRM
Digital economy and digital transformation
Digital communication and social networks
Strategic management
Business English
Internet law and computer security
Quantitative marketing techniques
E-consumer behavior

SEMESTER 2
Customer acquisition and retention
Mailing and direct communication tools
Social media strategy
Community management
Sales techniques and negotiation
Project and change management
Datawarehouse, datamining
MOS certification
Career management
CRM analytics: social media metrics and analytics
Content creation tools: Illustrator

SEMESTER 3
Customer complaints management
Quality management and certification
Marketing intelligence and information systems
Customer satisfaction survey
Open innovation and creativethinking
Web development environment
Data Analytics
MOS certification and introduction to wordpress
Business English
Content creation tools: adobe premiere
Inbound marketing

SEMESTER 4
Internship report

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