PRIVATE UNIVERSITY OF COMPUTER SCIENCE AND MANAGEMENT IN TUNISIA

Master in Digital Marketing & AI

Join our Master’s program in Digital Marketing & Artificial Intelligence and unlock the doors to an international career. Prepare to become a leader in the field, equipped with expertise in AI and cutting-edge digital strategies.

espima business school

WHY DO A MASTER'S IN DIGITAL MARKETING & IA AT EBS?

Always on the lookout for what's new in today's world, and aware of the changing demand for jobs in different sectors of the economy, ESPIMA Business School has taken the initiative to evolve the Master in Digital Marketing by integrating Artificial Intelligence into the program, offering our students an innovative and forward-looking perspective.

This Master's degree from ESPIMA Business School offers innovative and comprehensive training. Aimed at ambitious students, it prepares future professionals to excel in digital project management and the application of AI in marketing.

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OUR BROCHURES

THE GOALS

Espima Business School is committed to training professionals capable of implementing effective digital marketing strategies while integrating artificial intelligence into a company’s overall strategy to enhance profitability.

This advanced university program in Digital Marketing is designed for students with backgrounds in business, IT, or marketing. It equips them to harness the vast opportunities offered by the web, social media, and the digital world while incorporating cutting-edge AI technologies.

The Master's in Digital Marketing & Artificial Intelligence at EBS addresses the growing demand for skilled professionals in digital marketing. It prepares young graduates for the job market by leveraging new technologies and anticipating future advancements in the digital and AI landscape.

OUTLOOK

  • The digital economy is one of the most dynamic employment sectors globally, with increasing demand for consultants specializing in digital and AI fields. Digital marketing represents a sector of sustainable growth, offering exciting and diverse career opportunities.
  • Through this program, EBS students gain advanced knowledge of digital marketing and artificial intelligence, enabling them to adapt, innovate, and seize opportunities in the evolving job market. Graduates are prepared for careers in both salaried positions and entrepreneurial ventures, such as launching consultancy firms, communications agencies, or training institutes.

Career Opportunities

  • Digital Project Manager
  • Web Traffic Analyst
  • AI Marketing Expert
  • Digital Advertising Specialist
  • Marketing Automation Specialist
  • SEO/SEM Specialist
  • CRM Manager

Master in DIGITAL Marketing :

scholarship Master in Digital Marketing

Duration

2 years

up-arrow Master in Digital Marketing

Level Prerequisites

Minimum 3 years' higher education

WhatsApp-Image-2022-09-10-at-17.57.39 Master in Digital Marketing

Start date

September

up-arrow Master in Digital Marketing

Language

French

- Marketing management

- Quantitative and qualitative marketing techniques

- Digital marketing

- Community marketing and e-consumer behavior

- Integrated marketing communications

- Multi- and cross-channel strategy

- Digital branding and social networks

- E-Business

- Search engine optimization: SEO and SEA

- Content Writing, Digital Ergonomics and UI/UX Optimization

- Design: video animation and image processing

- Algorithms and databases

- Computer systems design

- AI management and business models

- Predictive analysis and machine learning

- Business English

- Public speaking

- MOS certification

- Facebook Blueprint certificate

- Internet law and electronic security
- Viral and buzz marketing
- Mobile marketing
- Inbound marketing and multimedia content generation
- Optimizing advertising campaigns with AI
- Artificial intelligence and content marketing: transformation and tools
- Ethical aspects of AI
- Growth hacking strategies and techniques
- Strategic intelligence and interactive decision support systems
- Data Warehouse, Data Mining and CRM
- Data Analytics and Web Analytics
- Web development environment
- Web Mastering
- Digital project management

- Career management
- Business English
- Google Analytics certification
- Google Ads certification
- Internship / Final year project

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