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PRIVATE UNIVERSITY OF COMPUTER SCIENCE AND MANAGEMENT IN TUNISIA
Join our program and open the doors to an international career with our Master in Digital Marketing & Artificial Intelligence, and prepare to become a leader in this field with expertise in AI.
Always on the lookout for what's new in today's world, and aware of the changing demand for jobs in different sectors of the economy, ESPIMA Business School has taken the initiative to evolve the Master in Digital Marketing by integrating Artificial Intelligence into the program, offering our students an innovative and forward-looking perspective.
This Master's degree from ESPIMA Business School offers innovative and comprehensive training. Aimed at ambitious students, it prepares future professionals to excel in digital project management and the application of AI in marketing.
OUR BROCHURES
Espima Business School has set itself the goal of training professionals capable of deploying digital marketing strategies and techniques, integrating advances in artificial intelligence into the company's overall strategy to ensure profitability.
This high-level university course in Digital Marketing enables students with a business, IT or marketing background to better grasp the new opportunities offered by the web, social media and the digital world in general, while integrating artificial intelligence technologies.
The Master's program in Digital Marketing & Artificial Intelligence offered by EBS is a perfect response to companies' major needs for skills in the field of digital marketing. It prepares young graduates for the job market by capitalizing on new technologies and anticipating future developments in the field of digital and AI.
2 years
Minimum 3 years' higher education
September
French
- Marketing management
- Quantitative and qualitative marketing techniques
- Digital marketing
- Community marketing and e-consumer behavior
- Integrated marketing communications
- Multi- and cross-channel strategy
- Digital branding and social networks
- E-Business
- Search engine optimization: SEO and SEA
- Content Writing, Digital Ergonomics and UI/UX Optimization
- Design: video animation and image processing
- Algorithms and databases
- Computer systems design
- AI management and business models
- Predictive analysis and machine learning
- Business English
- Public speaking
- MOS certification
- Facebook Blueprint certificate
- Internet law and electronic security
- Viral and buzz marketing
- Mobile marketing
- Inbound marketing and multimedia content generation
- Optimizing advertising campaigns with AI
- Artificial intelligence and content marketing: transformation and tools
- Ethical aspects of AI
- Growth hacking strategies and techniques
- Strategic intelligence and interactive decision support systems
- Data Warehouse, Data Mining and CRM
- Data Analytics and Web Analytics
- Web development environment
- Web Mastering
- Digital project management
- Career management
- Business English
- Google Analytics certification
- Google Ads certification
- Internship / Final year project
ESPIMA Business School is a private IT and management university in Tunisia, founded in 2013 and approved by the Ministry of Higher Education and Scientific Research-Agreement N°2013/02.
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