PRIVATE UNIVERSITY OF COMPUTER SCIENCE AND MANAGEMENT IN TUNISIA
Join our Master's program to develop your sense of innovation and master
the challenges of digital transformation!
Recent profound changes in the economy, accentuated by the tremendous development of digital applications and networks, are overturning all our management schemes and organizational strategies. New business models, customer acquisition and loyalty, multi-channel commerce, digitalized human relations...
This Digital Transformation and CRM Master's degree is the perfect response to these requirements, training innovative, responsive digital transition experts who master both the technical and managerial aspects of their profession, and have a comprehensive vision of multi-channel development.
OUR BROCHURES
The Master in Digital Transformation and CRM at Espima Business School enables you to :
- Train experts in digital transformation and digital marketing.
- Manage digital projects, involving all the teams concerned.
- Successfully managing change within a company.
- Design and deploy an innovative digital strategy.
- Implement sustainable e-business solutions.
At the end of the Master's degree, students will acquire :
- Mastery of the most appropriate customer relationship management (CRM) tools for your business.
offline and online context.
- Strong project management and digital transformation skills.
Knowledge of customer relations.
- Professional skills in digital marketing and data analytics.
2 years
Minimum 3 years' higher education
September
French
SEMESTER 1
Customer experience management and design thinking
Initiation Sage-CRM
CRM and E-CRM
Digital economy and digital transformation
Digital communication and social networks
Strategic management
Business English
Internet law and computer security
Quantitative marketing techniques
E-consumer behavior
SEMESTER 2
Customer acquisition and retention
Mailing and direct communication tools
Social media strategy
Community management
Sales techniques and negotiation
Project and change management
Datawarehouse, datamining
MOS certification
Career management
CRM analytics: social media metrics and analytics
Content creation tools: Illustrator
SEMESTER 3
Customer complaints management
Quality management and certification
Marketing intelligence and information systems
Customer satisfaction survey
Open innovation and creativethinking
Web development environment
Data Analytics
MOS certification and introduction to wordpress
Business English
Content creation tools: adobe premiere
Inbound marketing
SEMESTER 4
Internship report
ESPIMA Business School is a private IT and management university in Tunisia, founded in 2013 and approved by the Ministry of Higher Education and Scientific Research-Agreement N°2013/02.
English 
Français